Category Archive

Below you'll find a list of all posts that have been categorized as “Strategy”

Abstract blue landscape with a jagged crack running from the foreground toward the horizon, forming a deep blue fissure and reflections in the water-like surface.

AI Strategy Alignment: The Decision Loop Gap Between CEOs and CTOs

Kathy Keating April 16, 2026 Artificial Intelligence (AI), Strategy, The Execution Gap

72% of CEOs now own their company’s AI decisions. But when the CEO hears “AI strategy” and means reimagine the work while the CTO hears it and means speed up the work, every downstream decision drifts, and the cost compounds quietly every quarter.

Intelligent Service Design | Boxes falling from truck

Service Design Is the Only Moat AI Can’t Replicate in a Weekend

Kathy Keating April 7, 2026 Artificial Intelligence (AI), Strategy, The Execution Gap

B2B software stocks have lost $2 trillion since January, and the story everyone’s telling about why is wrong. The real threat isn’t that AI is killing SaaS. It’s that product is no longer a moat, and most CEOs haven’t noticed what is.

Picture of feet on a sidewalk with the words passion led us here

Get your OKRs out of my GEMs

Kathy Keating November 14, 2021 Strategy

Discover the GEMs framework focused on Goals, Experiments, and Measures. A simpler, more effective alternative to OKRs and SMART goals for driving real results.