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Category Archive

Below you'll find a list of all posts that have been categorized as “Strategy”

Intelligent Service Design | Boxes falling from truck

Service Design Is the Only Moat AI Can’t Replicate in a Weekend

Kathy Keating April 7, 2026 Strategy, The Execution Gap

B2B software stocks have lost $2 trillion since January, and the story everyone’s telling about why is wrong. The real threat isn’t that AI is killing SaaS. It’s that product is no longer a moat, and most CEOs haven’t noticed what is.

Picture of feet on a sidewalk with the words passion led us here

Get your OKRs out of my GEMs

Kathy Keating November 14, 2021 Strategy

Discover the GEMs framework focused on Goals, Experiments, and Measures. A simpler, more effective alternative to OKRs and SMART goals for driving real results.

ExperimentsGEMsGoalsMetricsOKRsSMART
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