Grow from Startup to Scaleup. Efficiently.

Maximize value creation & minimize waste thru efficient product engineering operations.

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Efficiency is Key

Unlock your company's true potential.

I help CEOs and CTOs in B2B / B2B2C technology startups and scaleups achieve 5X+ increases in feature development throughput simply by optimizing your product and engineering operations. Work smarter, not harder.

Leveraging 20+ years in product & engineering leadership, and my experience as a two-time founder with an exit, I have helped organizations increase business value delivery by up to 5X. I have helped many others achieve these results, and my proven framework will yield similar results for you.

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“Kathy played a major role in my journey from senior engineer to startup CEO. She helped me understand how to grow a team, how to refine my go-to-market strategy, and overall, manage my startup. She not only understands my technical challenges but also made recommendations on how to manage my team, pitch investors, and hire critical talent. I love Kathy's communication style: it is clear and actionable.”

Julien Delange
CEO, Codiga
Acquired by Datadog in 2023

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"Kathy's ability to problem solve and manage stakeholders is one of the key reasons we were able to see continued growth and development in the ever-changing landscape during this challenging time. She knows how to manage expectations, and deliver for the customers, our team, and our board. Kathy has been one of the most influential leaders with whom I have had the pleasure to work."

Erich Hugunin
Chief Revenue Officer

How I help Startups & Scaleups reach peak delivery efficiency

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Optimize the SLDC Process
Accelerate product engineering operations thru streamlined efficient processes.
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Fractional & Interim CTO
Leading effectively from the front during rapid growth or an executive transition.
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Executive Coaching

Grow strong & effective leaders from within who can scale as your company grows.

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"There are so many amazing ways that Kathy has provided guidance and expertise as our company winds its way through our software startup journey. I think her magic is in breaking down big thinking into actionable ideas.  Kathy is always able to get to help us get to the root cause of the problem quickly, and develop experiments to solve the issue. She has transformed the way we approach our product development."

Maggie Mathias
Chief Product Officer, 2nd Nature

"I am fortunate to have benefited from Kathy’s mentorship since 2019. Kathy has so much experience building technical teams at companies of all different sizes / stages that I never seem to exhaust her reserve for excellent advice or guidance. Every time that I think that I am about to stump her, Kathy makes a recommendation or suggests a new perspective that I have not previously thought of. It always seems so obvious after hearing it from Kathy."

Nat Evatt
Chief Technology Officer, 2nd Nature

Hi, I’m KATHY KEATING

I’m an experienced Chief Technology Officer and Executive Coach who works with B2B / B2B2C Startups and Scaleups who are tired of knowing what you want your tech to do, but not having enough time or people to get the technology out the door. My expertise will help you achieve up to 5X faster product delivery cycles — even if you don't believe that's possible.

I will teach your teams how to:

  • understand which features are most important
  • streamline processes so you deliver value faster to market
  • increase visibility into your future feature pipeline
  • increase overall trust in your product engineering operations
Why I Am In this Business